from business leaders about their expectations from advisors


from financiers how to successfully position clients looking for finance


to turn your research and ideas into a thriving advisory business
Special Guest Speaker


Tom O’Toole is the charismatic and inspirational Baker from Beechworth. His bakery has become one of Australia’s greatest business success stories.

Beechworth Bakery has become the highest earning single bakery retailer in Australia, the winner of National & State Marketing & Business Awards and his business model is being emulated around the world.

Tom’s passion for spreading the word on motivation and achievement has resulted in speaking engagements throughout Australia and overseas. His passionate, witty and natural way of presenting means that Tom is now in constant demand as a speaker. In sharing his story, Tom takes audiences on a journey full of practical real-life examples, illustrative visuals and take-home messages that are easily actionable.

Beechworth Bakery’s guiding motto for quality control is, ‘If you wouldn’t buy it, don’t sell it’ but it’s their service vision that lifts them above the crowd.


Click on a speaker to learn more about this year’s exciting line-up!

Samantha Dean



Samantha Dean is a passionate FCA with over 25 years in Public Practice, the last 10 in the business advisory space. She is well known for her passion in advising business owners to achieve their business goals without compromising their personal ones.
When Sam is not trying to drive change in the accounting industry, she enjoys weekends on her family property chasing after her two boys and her husband.

Mark Holton


Director, Smithink

Mark Holton has more than 30 years’ experience as an Accountant and Tax Agent in practice. Mark has developed specialised skills in corporate presentations and training with extensive experience in Australia, New Zealand, United Kingdom and Canada.
Mark is a lively and entertaining speaker, whether as a key-note addressing large audiences, the facilitator of a Partner Retreat or Conference, or the leader of Professional Development course. His engaging speaking style means that his audiences are always alert and entertained at his events.

David Smith


Director, Smithink

David Smith is a founding director of Smithink. He is the external practice advisor to many firms participating in firm management activities to provide an objective viewpoint and an understanding of strategies that have achieved success in other firms. He is a regular speaker on topics relating to the future of the accounting profession, business strategy, process improvement and innovation. He is also the advisor to businesses that provide products or services to the accounting profession.

Michael "The Professor" Sherlock

Marketing + business guru

Michael Sherlock is a high-profile business leader who transformed an ailing set of bakery shops in the late 1990s to position Brumby’s as the 2nd largest bakery franchise system in Australasia with over 320 bakeries by 2007. Under Michael’s leadership, Brumby’s share price rose from 56c to $3.40 in just over 3 years.

Michael now provides advisory services to high performing organisations in various sectors.

Chris Robinson

MYMAX + Institute of Business Owners

Chris has an extensive background in accelerating the growth of businesses and has been instrumental in driving the expansion strategy for some of Australia’s biggest brands, including Rebel Sports and Lorna Jane.

As CEO of Rebel Sports, Chris led a $100m MBO. He then drove a store expansion and acquisition strategy which resulted in an increase in turnover from $100 million to $200+ million in two and a half years, cementing the brand as the largest discount sporting goods retail company in the country.

Chris established MYMAX, a Brisbane-based investing and consulting firm specialising in accelerated growth, through business model development, and exit strategies for private companies.

Chris is now one of the founders of the Institute of Business Owners delivering the Australian Owner Manager program to owners of mid-sized businesses with turnover between $3M – $100M.

Steven Eager

MYP Corporation

Steven is the Managing Director at MYP. He has had numerous CEO roles in large professional services businesses and advised hundreds of firms.

His passion is in aligning the relationship and objectives of clients and their advisers to deliver genuine and sustainable value to clients and accelerated growth and performance to advice businesses.

Carolyn Kay


The Business Referral Group

Carolyn is highly qualified and experienced in marketing having started her career with Procter & Gamble after completing a B.Bus (Mktg) and later establishing her own marketing agency. This led to her involvement with The Business Referral Group in 2003, when she became a director and focussed on the day to day operations and marketing of the business networking organisation. Since 2003, BRG has grown to 19 groups across, Sydney, the Central Coast, Blue Mountains, Newcastle and most recently launched 4 groups in Melbourne. Carolyn has worked with small business owners from more than 120 different industries to help them grow and develop their business via efficient and effective marketing strategies. Having worked with hundreds of small business owners, Carolyn understands the time and budget constraints many experience and tailors the marketing plan to ‘work’ for the business.

John Tsoulos

Global Business Camps

John Tsoulos is the lead Presenter for Global Business Camps. Having worked closely with businesses from different parts of the world, he has vast experience in applying business development programs producing excellent results.

John has presented at conferences, business-building events, business camps and team building camps in Australia, New Zealand and the USA.

In 2001, John developed the 6 Secrets ™ to any business, whilst creating the original business camp program. The event was first run in 2002 for 47 people and after 4 events held in South Australia, the events went to the National scale.

With 10 National events now already completed, the content of the program has evolved and developed, bringing in many new strategies, ideas and thought processes, but the core 6 Secrets ™ methodology remains. This methodology has been used and mastered by thousands of businesses and the results have been fantastic.

Matt Lattin

Creativity Inc.

Matthew has been an executive in the not-for-profit sector for over 15 years and, in particular, the disability sector. Currently, he is the COO of Creativity Inc providing services to hundreds of families who have a son or daughter with an intellectual disability.

Throughout his career, Matthew has run commercial and NFP services where frontline staff (support workers, sales agents, business development managers etc) were the primary cost to any product or service.

Joss Milner

Cash Flow Story

Joss is a Chartered Accountant who has been working very closely with the accounting profession for the past 20 years. Joss is well known the accounting industry for the many new and innovative products he brought to the Profession.

Joss has brought Goalfix, Insight& Secure Returns Portal and TaxStrategist to the accounting profession and was co-founder & director of Inmatrix, where he designed and developed the highly successful MYOB ProfitOptimiser product.

In 2013 Joss co-founded and developed Cash Flow Story which is firmly established as the leading product in the Advisory Space in Australia and Globally.


For the first time, MYP is partnering with Smithink to deliver a one of a kind advisory focused two-day event.

Day one of the event will feature Smithink’s Business Advisory Conference, while day two will be dedicated to MYP and will feature dedicated sessions for advisory, business and community sectors.

Day 1 Objective - Unlock your firm's potential to create greater financial success and wealth for your clients

  • Develop the best structured systems and processes to manage and resource your advisory services
  • Recognise the warning signs that a client may be struggling and ensure that appropriate action is taken
  • Ensure you have capacity at the right level in your firm to develop your business advisory business
  • Help your clients take their ideas to a successful business by understanding the drivers of successful business innovation

Day 2 Objective: Provide the inspiration, process and tools to reshape what performance looks like in accounting and advisory businesses

  • Have a clear understanding of the best structure + culture for high performing organisations
  • Understand how to use quantitative + qualitative metrics to drive performance
  • Have examples of effective business models that support high performance
  • Engage with peers in reviewing case studies + benchmark information to identify the best strategies for your business
  • Understand what technology infrastructure can help you drive performance in your advisory + business generally
  • Have worked on your business, not in it


Sofitel Gold Coast

Sofitel Gold Coast Broadbeach
81 Surf Parade
Broadbeach QLD 4218



As conference rates have now ended, please contact the reservations team at the Sofitel to find out their availability and mention Smithink to get the best rate: 1800 074 465





Smithink members (10% Discount)

$550.00 per person including GST

Non-member firms

$600.00 per person including GST

My aim was to get at least one thing from each presentation to follow up and implement and I wasn’t disappointed.

Greg Sheridan

Sheridans Accountants and Financial Planners

Excellent location for a valuable and informative conference – a must do for firms for the future.

Jodie Smith

Jodie Smith Accountants

Being able to generate concrete action plans to take back and implement one at a time, takes the “overwhelm” out of developing strategies to build the business advisory strength of the practice.

Deborah Harris

Gill McKerrow